Suria fm
Position title: Manager, Digital Management & Monetization
Scope of WORK
Online presence audit & competitor research
Search engine optimization strategy
Architecture planning & wireframes
Website design & WordPress development
Digital platforms monetization execution
Managing stakeholders in digital planning & growth
Execution of digital marketing campaigns
Suria fm Summary
✔ 1st Malay radio station to offer programmatic audio advertising
✔ Most visited website among top radio stations
✔ Most downloaded single-radio station app
✔ 217k monthly active users on both app and web
✔ 12500 peak concurrent viewers for a live stream concert
Hands-on execution and data-driven management of web, app, e-commerce development, cloud computing, digital marketing (client & internal campaigns), live streaming, podcasts production, and ads programmatic management. Directly influence the increase in audience with growth hacking tactics such as developing own web listening platform, dominating the search results by taking down unauthorized sites, and led successful app downloads campaigns driven by Google Ads and internal campaigns.
Key Accomplishments:
- Significantly increased web, apps, podcast, online streaming traffic year-over-year and doubled user base in under 1 year.
- Led Suria FM’s digital marketing and production initiatives to receive #1 ranking in web, apps and online streaming.