Suria FM

Suria fm

Position title: Manager, Digital Management & Monetization

Scope of WORK

Online presence audit & competitor research

Search engine optimization strategy

Architecture planning & wireframes

Website design & WordPress development

Digital platforms monetization execution

Managing stakeholders in digital planning & growth

Execution of digital marketing campaigns

Suria fm Summary

✔ 1st Malay radio station to offer programmatic audio advertising
✔ Most visited website among top radio stations
✔ Most downloaded single-radio station app
✔ 217k monthly active users on both app and web
✔ 12500 peak concurrent viewers for a live stream concert

Hands-on execution and data-driven management of web, app, e-commerce development, cloud computing, digital marketing (client & internal campaigns), live streaming, podcasts production, and ads programmatic management. Directly influence the increase in audience with growth hacking tactics such as developing own web listening platform, dominating the search results by taking down unauthorized sites, and led successful app downloads campaigns driven by Google Ads and internal campaigns.

Key Accomplishments:

  • Significantly increased web, apps, podcast, online streaming traffic year-over-year and doubled user base in under 1 year.
  • Led Suria FM’s digital marketing and production initiatives to receive #1 ranking in web, apps and online streaming.

Interested in working together? Contact me below.